Metro launches new film section in partnership with Sky

Sky and Metro have entered a new commercial partnership that will see the delivery of a new print section dedicated to film, set to run in the newspaper on a weekly basis.

Film Focus will take an in-depth look at new films and news in the industry – from current releases to upcoming blockbusters.

The section will be written by Metro’s editorial team and will be included in the paper’s recently launched Wednesday entertainment section, Scene. The new section will also feature film news from Sky Movies, and an overview of the new films and collections available for Metro’s audience on demand with Sky Movies that week.

The partnership was conceived by Sky’s media agency MediaCom and will commence at the beginning of august.

“All our research has indicated that our urbanite audience not only has a serious movie-going habit but want to be the first to know about upcoming films,” said Colin Kennedy, commercial editor, Metro.

“This unique partnership is the perfect platform for Sky Movies to speak to an audience that is always on the lookout for their next movie experience.”

Daniel Wood, head of media partnerships, MediaCom, added: “In the true spirit of collaboration, we have developed a partnership that delivers real value for everyone involved – Sky, Metro and our consumers. Sky Movies’ heritage in the sector combined with Metro’s film hungry audience is the perfect editorial platform to establish Sky Movies as the number one choice for quality film.

“Film Focus is not only a brilliant way for Metro readers to get access to the latest and most important film related news and comment, it is a rare example of a commercial relationship that will enhance the enjoyment of every urban film lover.”