Mexico’s sturdy defence against Brazil peaks at 10.7m on BBC
Tuesday night saw a young Inspector Morse tasked with bolstering ITV’s defences as BBC One held on to the audience magnet with coverage of FIFA World Cup 2014 for the third night in a row.
Nearly all teatime matches have been pulling in pretty decent audiences, even though many casual viewers might regard these early non-England games as the dispensable stage. Even so, last night saw Brazil and Mexico face off at Estádio Castelão in a clash that shook the tournament’s hosts to their core.
An invested audience of 8.5 million viewers tuned in for the entire coverage from 7:30pm on BBC One, with the game actually kicking off at 8pm. The 2.5 hours of chummy presenter hype and the actual game brought in an audience share of 39% and the biggest hit of the day, with the Mexico’s aggressive defence resulting in a 0-0 draw.
As expected audience interest in both teams’ second Group A match peaked in the final 15 minutes, with 10.7 million people watching at 9:30pm.
At the same time, fledgling Detective Constable Endeavour was given the thankless task of attempting to persuade viewers over to the commercial channel with another two hour mystery.
The repeat of the episode from April 2013 saw DC Morse not only deal with the usual array of rotting cadavers dotted around Oxfordshire, but with a royal visit as well. 2 million viewers tuned in for the waifish copper’s latest adventure, with Endeavour (8pm) netting a 9% share for ITV.
Later at 9pm, Horizon (BBC Two) was busy wondering Where is Flight MH370? while showing off all the latest-cutting edge technology that was leading viewers directly to a major let down.
Whether the producers of the report really believed that the missing jet would actually be found in time for the broadcast, or they’re simply cruel people, the tone of the entire investigation tonally implied that victory lay in the closing moments.
An audience of 2.4 million viewers got caught up with the search, distracted by all the flashy machinery and rousing music, only to be left disappointed by the empty handed ending. The needle in a haystack attention took in a 10% share and BBC Two’s biggest audience of the day.
Over on Channel 4, a new series, The Auction House, continued in the same fabricated reality vein as the recent Posh Pawn and took a look at the dramatic happenings in a warehouse of Chelsea tat.
Featuring the types of people who apparently have plenty of wealth but not enough smarts to turn down a reality TV appearance, the show was watched by 1.4 million viewers and a 6% share, resulting in Channel 4’s biggest hit of the day.
Over on Channel 5, the 14th series of original franchise-spawner CSI: Crime Scene Investigation (9pm) continued as Ted Danson apprehended his old Cheers-mate Cliff as John Ratzenberger got caught up in a neo-Nazi murderous inferno. As you do.
861,000 viewers tuned in to see the aged thespians collide, netting a 4% share.
Earlier, Emmerdale and EastEnders had the soap playground to themselves as dominant force Coronation Street took a night off, with the two remaining soaps once again swapping time slots due to the football.
EastEnders (BBC One) dealt with the bloody aftermath of Sharon’s attack at 7pm, winning the soap battle with 5.8 million viewers and a 33% share. Afterwards, 5.5 million viewers and a 30% share tuned in for a taste of simple village life with Emmerdale on ITV at 7:30pm.
Later at 10pm, Big Brother: Power Trip (10pm) pulled in another 1.1 million viewers on Channel 5 and also managed to generate the most amount of tweets for any TV show yesterday.
The Social TV Analytics report is a daily leaderboard displaying the latest social TV analytics Twitter data from SecondSync. The table shows the top UK TV shows as they are mentioned on Twitter, which MediaTel has correlated with the BARB overnight programme ratings for those shows (only viewable to BARB subscribers).
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations. Overnight data supplied by TRP are based on 15 minute slot averages. This may differ from tape checked figures, which are based on a programme’s actual start and end time.
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