Mindshare Rebrands Corporate Identity
WPP’s Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity, including a complete refresh of the agency’s brandmark and visual identity.
The redesign, developed in partnership with branding agency Moving Brands, coincides with the agency’s ongoing global restructure announced earlier this year.
The network’s branding retains the signature colour purple and the new brandmark consists of a bespoke “wordmark” and Mindshare’s new partner symbol.
When written in prose Mindshare no longer has the upper case ‘S’ previously used. In a statement, Mindshare said that this represents its new simplified approach, re-engineering its structure from more than a dozen separate specialist departments to four integrated, collaborative groups: Client Leadership, Business Planning, Invention and The Exchange.
Dominic Proctor, chief executive of Mindshare Worldwide, said: “When we launched we wanted to be the agency of the future. After 10 years that objective is stronger than ever. To prepare us for that future, today we unveil our new branding, which is further indication of our ambition indicated by our ongoing global restructure.
“This has been the result of input from our offices around the world and reflects the consistency of our global network, one of our greatest assets, and our continuing ambition to set the agenda in our market in partnership with our clients.”
Mindshare: www.mindshareworld.com