Mindshare, the operation formed from the merged media arms of Ogilvy & Mather and JWT, will take third place in the table of UK media specialists. Bringing the Network’s £211.15m and JWT’s £174.28m (1996 ACN MEAL billings) together will put Mindshare behind Zenith at £554.29m and TMD Carat with £400.66m.
As reported on yesterday’s WPP Buy Buchanan And Create Mindshare, JWT London’s chief executive Dominic Proctor will become MindShare’s chief operating officer and chairman while the Network’s Mandy Pooler will be the managing director. Mike Wood, JWT’s media director, will become deputy media director at the new outfit.
MindShare is expected to begin trading in early 1998
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