Mindshare UK makes senior appointments to support strategic transformation

In brief

Mindshare UK has appointed Alexis Faulkner to the new role of chief transformation officer.

The role will focus on ensuring the WPP media agency’s operating model is “fit for the future” while supporting clients in the way they are transforming their businesses. Faulkner will lead Mindshare’s Insights, Technology and Analytics and Digital Planning teams.

Richard Kelly has also become Mindshare UK’s chief solutions officer.