Minx Set For Launch

Emap Elan are set to launch a new magazine aimed at women aged 18-24. The title, Minx, will have a special pre-launch issue on August 28 priced at £1.00. The first issue will be available on September 12 at £1.95. It is believed that Minx will not be a female equivalent of “new lad” magazines and will have different themes to those found in other girl magazines.

The monthly magazine will have a glossy, colour format and an initial print run of approximately 200,000.

For detailed magazine circulation figures MediaTel subscribers should click on ABC.

Emap Elan: 0171 437 9011