Mirror Television has, along with Capital Media Group, bought a 50% stake in Blink TV. Blink TV is a new large-screen entertainment system for use in concert venues around the country. The screens are already installed in Wembley and Newcastle arenas, with Birmingham NEC and Sheffield Arena soon following.
The venture between Mirror Television and Capital Media Group, owners of German cable and satellite station Onyx, will see programmes made especially for the relevant audiences before each live concert. These programmes include fashion shows, sports and time-lapse photography and offer opportunities for advertisers to target specific audiences at over 400 concerts a year.
The investment for Mirror Television, which owns L!ve TV, will initially be less than £1m.
Mirror TV: 0171 293 3622
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