Mobile Case Study: O2 Entertainment
O2’s Priority Moments is a scheme to reward O2 customers through local deals, discounts and exclusive “Moments” provided by partners throughout the UK.
Client: O2
Target: O2 customers
Conclusions: In the Entertainment category, there have been over 110 offers. When promoted via text, these offers have seen up to 660% uplift in voucher downloads.
View the full case study here:
External Link:
IAB – O2 Entertanment
For more information please visit the IAB website.