Mobile Case Study: Samsung Galaxy Tab

Samsung, through Starcom, were looking to promote their new Galaxy Tablet to primarily Android users across EMEA and Asia and reinforce the message of “More Possibilities On The Go”.

Client: Samsung

Target: Plan a large-scale, global, Android-focused campaign that would deliver a rich advertising experience to users.

Conclusions: Above average interaction with the ad unit. The creative drove deep engagement with both the brand, and the tablet functionality.

View the full case study here:

For more information please visit the IAB website.