Mobile Case Study: Specsavers appt reminders

Specsavers wanted to reduce the number of no-show appointments and to create an opportunity to fill cancelled appointments at short notice.

Client: Specsavers

Medium: Working with Incentivated, customers were invited to sign up to receive a text message reminder when booking an appointment over the phone or in-store. SMS reminders were sent automatically to customers the day before their scheduled appointment.

Conclusion: No show rate for missed appointments has been reduced from 26% to 13%, and generated a £4 million saving per year.

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For more information please contact Incentivated or visit the Incentivated website.