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MOF To Target Channel Passengers
More O’Ferrall Communications, a subsidiary of More O’Ferrall, which was set up to handle special poster sites, is opening negotiations on 12 poster sites at the Folkestone end of the Channel Tunnel.
More O’Ferrall picked up the sites last year and will target the top advertisers directly, rather than the agencies.
Half of the 12 panels are lightboxes and half three-dimensional in a bid to attract adventurous advertisers. The six sites in Calais will be handled by the French contactor, Dauphin.
More O’Ferrall 071 287 6100
