Money Channel Signs Granada Media For Sales And Sponsorships
The Money Channel, a consumer-orientated financial programming service due to launch next February, has signed an airtime sales and sponsorship contract with Granada Media.
The agreement will allow the Money Channel to continue its relationship with the group which has supported it throughout its national advertising campaigns. The Granada Mediasales Satellite and Cable division, which looks after Granada Sky Broadcasting as well as other third party contracts, will be assigned to the channel.
Paul Killik, chairman of the Money Channel said: “Following our deal with BSkyB last month, this is our second alliance with a major international media group and shows that the Money Channel’s powerful proposition for easy to understand financial television programming continues to win industry support.”
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