Topline findings released by the 1996 Banner Computer Readership Survey (BCRS) ahead of next week’s official BCRS show that computer penetration in business with 20-49 employees has risen from 65% in 1995 to 77% in 1996.
The survey further shows that there are 982,662 business establishments in the UK, 421,456 (or 45%) of which have computers installed. These can be broken down by size or organisation:
All Organisations
Small Businesses
Large Organisations
Public Sector
(1-49 empls)
(50+ empls)
No.of companies
982,662
942,565
35,715
4,382
% with computers
45%
41%
97%
100%
No.with computers
421,456
382,572
34,502
4,382
The BCRS, published annually by marketing communications agency Banner & Co., researches and measures both the readership and purchasing habits in businesses. The full findings will be released on Friday 19th April.
BCRS: 0171 351 4488
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