More Group Expands Taxi Advertising Interest

The More Group has expanded its taxi-advertising interest, Barnett’s Taxi Advertising, which it purchased last April, with the acquisition of Taxi Media. The move will see the creation of the UK’s largest taxi-advertising contractor.

Barnett’s sales director Lloyd Keisner will become sales director of the new company, heading a sales team of around 50 selling across a combined portfolio of some 12,000 taxis, of which 6,000 will work a London beat.

Barnett Taxi Advertising has recently announced plans to develop a new type of cab-side advertising which would see the side panels of the vehicles transformed into moving messages which would adapt according to the location – share prices in the City, store advertising in shopping areas, etc. The service would be operated via a web browser on the taxi roof, which would link to a server which could tell the location of the cab.

“The opportunities are quite endless,” says Andrew Barnett, managing director of Barnett’s Taxi Advertising. “It means a fast food company could advertise breakfast products in the morning changing to sandwiches later in the day and because the system is internet based changes can be made quickly.”

Barnett Taxi Advertising: 020 7723 1199 www.moregroup.com

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