More Group Internal Reorganisation

Outdoor advertiser, the More Group, has announced a number of organisational changes. The company’s managing director, Peter Smyth, disclosed the following changes in staff appointments…

…Julie France moves from deputy advertising director to sales director of More Group GB. She will be in charge of creating a single sales group for the company.

…Michael Higgins becomes group development director for More O’Farrell…

…Chris O’Donnell is to be development director at More Group GB, taking responsibility for More O’Farrell organic billboard development, as well as his current responsibility for local authority development…

…Peter Johnson will become operations director More Group GB, taking responsibility for More O’Farrell billboard operations as well as Adshel…

Peter Smyth commented on the new appointments: “We have been planning this for some time now. Outdoor advertising has a real opportunity to take market share from other broadcast media in the coming years, even in the face of an economic slowdown. We need to re-focus and re-energise our sales and marketing efforts to ensure that we are in pole position to turn opportunity into reality.”

The More Group was in the headlines earlier on in the year when it was facing a takover bid from French rival Decaux (see Newsline). The Group was eventually bought by was eventually bought by US media company, Clear Channel Communications.

More Group: 0171 287 6100