Outdoor advertising company the More Group has announced the launch of two new poster formats. Golden Squares is a new elevated billboard format, and Scrolling 48s will be the largest scrolling format in the UK, with 6 faces and 48 sheets.
Golden Squares will be the first new billboard format to be launched in over ten years when it is unveiled with an advert from Yahoo. Scrolling 48s will for the first time allow day-part advertising in the UK, letting clients choose between morning, afternoon, and night. Both new formats will be available from 1 June on London sites.
The group recently decided to ditch its 64-sheet format for outdoor sites in favour of 48-sheet sites, a move which will see the end of this format in the UK.
Stevie Spring, chief executive of the group, said: “The two new formats are about exceeding our customers’ expectations for impact and variety in their campaigns.”
More Group: 020 7287 3303
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