30 Beautiful Homes, the title piloted by IPC Magazines in September last year (subscribers see Pilot Issue Review – 30 Beautiful Homes), is to launch on 18 February, priced £2.40. Along the way it has shed five of its homes to become 25 Beautiful Homes.
According to publisher Yvonne Ramsden sales of the pilot issue exceeded expectations and she believes that the title “not only complements IPC’s existing home interest portfolio, but is also part of [their] strategy to further grow market share in this buoyant market place.”
…Gruner & Jahr is also launching a home-interest title, following a couple of test issues. Your Home will have a cover price of £1.70 and an initial print run of 320,000.
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