More Group has launched a new subsidiary called MoreSports which will specialise in selling ads in sports grounds.
At the moment MoreSports has signed deals with the major English and Welsh rugby union clubs as well as the Irish and Scottish unions. The latter contracts will mean ads being sold for Lansdowne Road in Dublin and Murrayfield in Edinburgh.
More hopes that the new division will offer greater accountability to clients as well as ensuring that advertising in this sector, which has “traditionally been very complicated and confusing”, is streamlined and cost effective to monitor and manage. Adam Butterworth will head a sales team geared to sell space exclusively to national advertisers targeting TV viewers, backed by a local sales force of forty to target crowds at the games.
Plans are also underway to create packages for other sports such as horse racing, cricket, athletics and football. These could include “virtual hoardings” whereby different ads are superimposed onto boards which are then shown to TV viewers.
More Group: 0171 287 6100
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
