More than half of Sky customers now connected to On Demand

Following a push last year to drive the take-up and usage of connected TV services, Sky has announced that more than half of its TV customers have now connected their Sky+HD box to the internet to access On Demand services.

The total number of connected Sky+HD boxes currently stands at 5.4 million – equivalent to 56,000 new households becoming connected each week.

In the most recent quarter, on-demand viewing accounted for more than 5% of Sky viewing in connected homes, with on-demand downloads up more than threefold year on year.

“Our job is to offer customers the best possible TV experience, making sure that they can watch what they want, when they want, wherever they want,” said chief executive Jeremy Darroch.

“We aim to put Sky at the heart of the ‘digitally connected household’ – to meet customers’ growing desire to consume content on their terms.”

Darroch added that there is a “widening and growing opportunity” for Sky.

“Our market is opening up, getting bigger and broader,” he said. “By innovating across different platforms, and adopting new technologies, we can create more ways to reach more customers than ever before.”