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More TVs, More Videos – Establishment Survey June 96

More TVs, More Videos – Establishment Survey June 96

According to the latest Establishment Survey many more ITV Households have 3+ sets in their homes compared to last year – just over 4.5m, up 14.82%. Most homes now have 2+ sets (13,445,000). Following in the same vein ownership of 2+ videos has shown the largest increase amongst all equipment – up 15.20% to nearly 3m, whilst households without any video at all have fallen by 11.33% to just under 4m.

Equipment Ownership

Equipment Jun-95 Jun-96 % Change
1 Set 10541 9979 -5.33
2 Set 8686 8873 2.15
2+ Sets 12668 13445 6.13
3+ Sets 3982 4572 14.82
Colour Set 22632 22944 1.38
Portable Set 13525 13973 3.31
Remote Control 19573 20361 4.03
Screen Size 20″+ 18651 19025 2.01
Screen Size 16″-19″ 3378 3342 -1.07
Screen Size Under 15″ 12473 13010 4.31
Teletext 13165 14140 7.41
With 1 VCR 15098 15560 3.06
With 2+ VCRs 2533 2918 15.20
With VCR 17631 18478 4.80
Without VCR 5579 4947 -11.33

Overall, in terms of numbers, Net Households have increased across all areas, with the largest increases in the East and London areas – both up nearly 50,000. The network total has increased 225,000. In terms of the percentage breakdown of households again the East has shown an increase – up 2.29% points on last year to 6.70% of the total. Border and Wales and West are the other main growth areas. The areas losing out the are South/South East/Channel Islands, down nearly 1%, and Yorkshire, down 0.7%.

Net Households & Shares

Franchise Area Jun-95 Jun-96 Chge(000s) Jun-95 Jun-96 % Pt Change
London (Wkdy & Wknd) 4457 4502 45 19.32 19.33 0.05
Midlands 3565 3577 12 15.45 15.35 -0.65
North West 2719 2732 13 11.79 11.73 -0.51
Yorkshire 2305 2312 7 9.99 9.92 -0.70
Central Scotland 1465 1479 14 6.35 6.35 0.00
Wales & West 1761 1797 36 7.63 7.71 1.05
Sth/SE & Channel Islands 2136 2137 1 9.26 9.17 -0.97
North East 1174 1192 18 5.09 5.12 0.59
East 1512 1561 49 6.55 6.7 2.29
South West 677 691 14 2.93 2.97 1.37
Ulster 533 536 3 2.31 2.3 -0.43
Border 273 279 6 1.18 1.2 1.69
North Scotland 494 501 7 2.14 2.15 0.47
Network 23071 23296 225 100 100 0.00

The complete Establishment Survey will be available on MediaTel later in the month.

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