Morgan Partnership And CIA Form New Media Independent

CIA Group and Scottish agency the Morgan Partnership are to form a new media independent, Morgan CIA, from April 1. Finance Director of the Morgan Partnership, Archie Cunningham, said that the acquisition of the Kwik Fit business meant that they would now be dealing with national buying, and they were conscious that media independents have better buying power than agencies. The joint operation will allow them to provide a better service outside Scotland to all their clients.

The media staff at the Glasgow and Edinburgh offices will be kept on as part of the new independent.