The Media Research Group conference kicks off in Nice, France this Wednesday afternoon.
The theme of this year’s conference is “The Challenge of Communication – Media Research comes of age!”. The aim is to debate “how the communication process is perhaps changing to reflect a new role that media research can and is already adopting, as we move towards the millennium.”
The MediaTel news team will be filing reports direct from the conference, and providing a round-up of the main issues.
Keynote speakers include the Chief Executive of ITV, Richard Eyre, and the Managing Director of Zenith Media, Simon Marquis.
Papers include:
Stand and Deliver! (how a research department of a media owner can deliver business strategy) – Anita Hague, Research Director, Financial Times
New Techniques in Media Research – using Citizens Juries Pam Hanley,Senior Research Officer, ITC and Mark Bunting, Research Manager, Opinion Leader Research
“Industry research: falling apart at the seams?” – Aida Muirhead, Research Director, EMAP Elan Reports available from late Wednesday afternoon.
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