The launch of the Republic of Ireland Target Group Index (TGI) is the basis of the next MRG Evening meeting. Held on Monday 3 April, Irish Night will look at the TGI survey in detail. Dave Harland from Initiative Media is invited to advertise a product of his choice aimed at housewives with children; budget is £\ million pounds. He will discuss what media research is lacking for the new Ireland. Other speakers will be Gary Hill of Gary Hill Media and Geoff Wicken from BMRB International.
The evening will be chaired by Nick Hiddleston of McCanns; it will take place at the IPA at 6.30pm and will continue afterwards in the Irish Club.
MRG AGM The MRG Annual General Meeting will be held at the IPA on Tuesday 21st March. The MRG Committee will give short reports on the past year’s activities and business.
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