The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWT
The sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG on 22nd September.
The papers are central to the debate over the qualitative route to be taken by the NRS and effective frequency in print media. Speakers will be Hilary Cade of RSL Media, Chris Minter of Readers Digest and Dick Dodson of Telmar.
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