mSix&Partners appoints Quirk and Bickle as EMEA CEO and UK MD

mSix&Partners, the joint venture between The&Partnership and WPP’s GroupM, has made two promotions to its senior leadership team.

Aaron Quirk (pictured, above right) will take on the role of EMEA CEO and Victoria Bickle will take on a newly-created role of UK managing director effective immediately.

Quirk will move from his role as worldwide chief client officer, which he took on when he joined mSix&Partners in 2019. He will now be responsible for leading and growing the agency’s EMEA operations across 22 markets.

Previously Quirk has had roles at WPP, Mindshare Worldwide, Network Ten, and OMD Australia.

Bickle has been promoted from UK chief client officer. In her new role she will be in charge of driving growth and strategy in the UK, mSix&Partners’ largest market.

Prior to joining mSix&Partners in 2021, she worked at UM London and also held positions at Maxus Global, MEC, Five by Five, MPG, Starcom MediaVest Group (now Starcom) and IPM.

This follows Jack Swayne and Jess Burley’s promotions to global CEO and executive chair, respectively, in January.