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MTV And Pepsi In Sponsorship Deal
MTV and Pepsi have joined forces to create a first-of-its-kind international alliance for both companies which covers media and marketing.
The three-year agreement names Pepsi as the exclusive sponsor of signature MTV programming, including the ‘MTV Video Music Awards’ broadcast on MTV Europe. There will also be international cross-promotions, marketing tie-ins and large-scale special events.
MTV Europe: 0171 284 7777
