MTV Europe has announced the results of the Niko Werbe Index and the AWA ’95 study which reveals that MTV Europe is the most popular music channel for 16-34 year olds in Germany.
The Niko Werbe Index is a survey which was conducted in June/July 1995 among a sample of 5,020 adults of 14 years and over. AWA, a study linking consumer and media behaviour is based on interviews with 19,718 adults of 14 years and over. The AWA highlights the following information:
MTV viewers are:
Opinion leaders
Ultra Consumers
Technologically literate
Product purchase leaders
Nine million 16-34 year olds view MTV a month according to the study, representing 47% of the 16-34 year old population in Germany.
MTV Europe: 0171 284 7777
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