MTV Europe – UK Ad Campaign

MTV Europe has launched its first major UK advertising campaign. Produced in association with Tomato, the campaign has been designed to highlight individual programmes within the MTV schedule and to raise awareness of the brand itself.

Entitled ‘The Identity Parade’, the imagery within the campaign includes photographs of young people whose image represents the shows they are advertising.

MTV Europe’s UK advertising campaign will be utilising a number of different media over a six month period. As well as print and TV advertising, MTV will be taking over a platform at London’s Leicester Square tube station and the escalator at Camden Town tube station to display posters.

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