MTV Europe has signed a new sponsorship and advertising agreement with Levi Strauss & Co. They are to sponsor Cinematic, MTV’s magazine movie programme.
Cinematic is a twice-daily fifteen minute programme which provides information on film and video releases Europe-wide. It is broadcast Monday-Friday at 3pm and repeated at 10.15pm. To increase Levi’s association with cinema the company plans to give customers the opportunity to attend exclusive advance screenings of new films.
MTV: 0171 284 7628
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