MTV has signed its first UK-exclusive sponsorship deal with Wella Shockwaves. The £500,000 deal, which begins on January 1 1998, will see the hair-care product tied-in with MTV Hot, a daily show examining the latest fashion, music and news.
Subscribers can access the Sponsorship Database by selecting “Sponsorship” from the drop-down box at the top of this page.
MTV: 0171 284 7777
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