MTV Europe has announced that it is to sponsor a Formula One Grand Prix team. Throughout the 1994 season, the MTV logo will appear on the MTV Simtek Ford team. The cars will be driven by David Brabham and Roland Ratzenberger.
The deal is the first time Formula One racing has taken an international TV channel as a sponsor. Last season MTV sponsored Formula 3000.
MTV’s Director of Marketing and Network Development commented “MTV will gain high profile, international exposure through this association.”
MTV 071 284 7518.
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