MTV has announced that it has ended its agreement with Star TV in Asia, and is to launch a separate wholly owned MTV channel for the Asian marketplace by the end of the year.
UAP APPOINTS BURDETT FOR AD SALES
United Artists Programming has appointed Richard Burdett as its new Vice President of Advertising Sales. Burdett was most recently Head of Client Services at Grey London. UAP handle the sales for the Discovery and Bravo Channels.
RTE SIGNS UP SMS
Irish national state broadcaster RTE, has bought a downlink from Satellite Media Services in London. This will enable it to recieve high quality audio and data.
John Ross-Barnard, chief executive officer at SMS, says that the decision by RTE is a major breakthrough for the company.”In broadcasting terms, the world is becoming a much smaller place with the ability to link satellite and ISDN facilities, using SMS as a switching centre.”
Brian Pierce, manager of radio sales for RTE in Dublin, says that the satellite downlink will make it much easier for London-based agencies and clients to deliver commercials to the station. “The link through SMS will be particularly helpful for newspaper advertisers who often produce campaigns with last minute copy changes.”
John Ross-Barnard, chief executive officer of SMS 071 387 3232.
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