Manchester United has scrapped the cable version of MUTV, its supporters channel, due to a lack of subscribers. Announcing good overall yearly results today, the football club, which is a one-third shareholder in the channel, said that it was no longer viable, with take-up only reaching the thousands.
When the channel launched a year ago it was the first football club-dedicated channel in Britain. Costing £4.99 for a monthly subscription, MUTV broadcast a range of programming relating to the team including footage of training sessions and tips from the club’s chef. Granada and BSkyB are also shareholders.
Its losses for the year totalled £5 million; Manchester United will shoulder £1.7 million. Finance director David Gill said the losses were higher than expected but not unusual. The channel will remain in the Sky Digital version, penetration of which Gill described as satisfactory.
Manchester United Football Club: 0161 872 3488
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