Media Vision Research has developed a service to provide detailed information on the viewing of pre-recorded videos, called VideoTrak.
VideoTrak findings are based on data collected from the BARB panel. MVR encodes videos with a signal that is read by the people-meters in the BARB homes when a video is played. The system distinguishes between viewing and fast-forwarding so that the numbers and profiles of viewers actually watching the ads and promotions as well as the film audience can be monitored.
Contact Adam Blakeney: 071 287 1140
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