IPC has announced that My Guy Weekly, My Guy Monthly and now! are to be sold. The announcement follows a review of IPC’s teenage magazine titles. The IPC SouthBank Publishing Group has decided to concentrate future activity in the sector on supporting Mizz and 19. Now! launched last March, and has just recorded its first ABC of 89,000. Both My Guy titles have been losing circulation since 1993.
TOTAL Figures displayed FQ JAJ92 JLD92 JAJ93 JLD93 JAJ94 JLD94
NINETEEN M 191 201 197 202 194 203
MIZZ F 137 162 175 184 194 195
NOW M 89
MG (MY GUY) W 62 56 62 56 48 39
MY GUY MONTHLY (INC OH BOY MONTHLY) M 24 22 24 21 17 14
An announcement is expected in the next few days regarding a buyer for the titles.
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