MySpace Takes A Step Closer To Going Mobile

MySpace has taken a step closer to going mobile after Fox Interactive appointed its first European mobile chief in a bid to increase the social networking site’s audience by offering its services to mobile users.

Jean-Paul Sanchez has been poached from his role as business development manager at Vodafone to become vice president of mobile for Fox Interactive in Europe.

He will lead mobile strategy on MySpace as well as video games site IGN and other Fox Interactive digital brands. Sanchez will report to European managing director David Fischer, who has said that mobile was a top priority for MySpace.

MySpace has around 120 million profiles created by 80 million users worldwide. The site plans to extend that audience even further by offering access to the key elements of the site “anytime, anyplace, anywhere”.

The UK version of the site is widely expected to introduce a “lite” mobile version soon and has said it is in exploratory talks with UK mobile operators. O2 is said to have had early discussions, although no major UK mobile operator has signed a deal with the company.

MySpace: www.myspace.com