Clear Channel declared ‘ultimate champions’ in NABS’ Ride Adland cycle

In brief

NABS’ annual cycling event has raised £22,000 to help fund the charity’s work supporting the mental health of those working in the media and advertising industry.

Nineteen teams, made up of 178 advertising professionals, attended Ride Adland.

Mail Metro Media was the headline sponsor, while creative partner Hogarth created an NFT trophy to award the overall winners. Clear Channel won the title of “Ultimate Champions”.

NABS has experienced a huge increase in demand year-on-year for its services with calls relating to mental health rising 128% in H1 2022, compared to the same period last year, combined with a loss of £1.75m in funding since the pandemic.