National Newspaper ABC Round-Up – November 1999
Month On Month
The latest national newspaper circulation figures, released by the Audit Bureau of Circulations (ABC) today, show an overall month on month decline in sales of 1.4% for November 1999. The only newspapers to increase their sales over the monthly period were the Sunday Business, which saw its monthly sales increase by just over 2,000 copies and the Financial Times, which increased its monthly sales by 10,443. The Sunday Mirror reported the greatest fall in sales, which fell by almost 3%.
| National Newspaper November 1999 ABC Monthly Comparisons | ||||
| Title | Oct 99 – Oct 99 | Nov 99 – Nov 99 | Actual Change | % Change |
| Daily Mail | 2,378,428 | 2,370,534 | -7,894 | -0.3 |
| Daily Record | 642,154 | 640,251 | -1,903 | -0.3 |
| Daily Star | 521,972 | 519,783 | -2,189 | -0.4 |
| Daily Telegraph | 1,034,923 | 1,030,777 | -4,146 | -0.4 |
| Express | 1,069,099 | 1,043,681 | -25,418 | -2.4 |
| Financial Times | 426,328 | 436,771 | 10,443 | 2.4 |
| Guardian | 403,692 | 397,991 | -5,701 | -1.4 |
| Independent | 230,677 | 227,480 | -3,197 | -1.4 |
| Independent On Sunday | 262,762 | 255,899 | -6,863 | -2.6 |
| Mail On Sunday | 2,332,506 | 2,309,886 | -22,620 | -1.0 |
| Mirror | 2,307,901 | 2,276,783 | -31,118 | -1.3 |
| News Of The World | 4,151,230 | 4,062,194 | -89,036 | -2.1 |
| Observer | 414,537 | 409,794 | -4,743 | -1.1 |
| Racing Post | 73,714 | 72,801 | -913 | -1.2 |
| Sport First | 100,830 | 97,093 | -3,737 | -3.7 |
| Sun | 3,608,880 | 3,549,470 | -59,410 | -1.6 |
| Sunday Business | 60,011 | 62,062 | 2,051 | 3.4 |
| Sunday Express | 979,143 | 959,902 | -19,241 | -2.0 |
| Sunday Mirror | 2,037,172 | 1,980,723 | -56,449 | -2.8 |
| Sunday People | 1,578,741 | 1,554,688 | -24,053 | -1.5 |
| Sunday Sport | 213,689 | 212,004 | -1,685 | -0.8 |
| Sunday Telegraph | 824,754 | 816,612 | -8,142 | -1.0 |
| Sunday Times | 1,374,310 | 1,374,641 | 331 | 0.0 |
| Times | 735,162 | 720,049 | -15,113 | -2.1 |
| Total | 27,762,615 | 27,381,869 | -380,746 | -1.4 |
Year On Year
Quality Market
In a year on year comparison, sales in the quality sector rose slightly. The Times and the Independent On Sunday both saw significant falls however, in a year on year analysis. The Financial Times continued to perform well.
| Quality Market Jun-Nov ’99 ABC YoY Comparisons | ||||
| Title | Jun 98 – Nov 98 | Jun 99 – Nov 99 | Actual Change | % Change |
| Daily Telegraph | 1,058,478 | 1,038,677 | -19,801 | -1.9 |
| Financial Times | 363,525 | 406,988 | 43,463 | 12.0 |
| Guardian | 393,380 | 391,994 | -1,386 | -0.4 |
| Independent | 222,354 | 224,921 | 2,567 | 1.2 |
| Independent On Sunday | 254,765 | 246,782 | -7,983 | -3.1 |
| Observer | 399,523 | 401,815 | 2,292 | 0.6 |
| Sunday Business | n/a | 57,689 | n/a | n/a |
| Sunday Telegraph | 831,981 | 822,424 | -9,557 | -1.1 |
| Sunday Times | 1,350,480 | 1,339,589 | -10,891 | -0.8 |
| Times | 758,715 | 722,380 | -36,335 | -4.8 |
| Total | 5,633,201 | 5,653,259 | 20,058 | 0.4 |
Mid Market
Both Express papers made significant falls in a year on year comparison, while the Mail and Mail On Sunday made slight gains.
| Mid Market Jun-Nov ’99 ABC YoY Comparisons | ||||
| Title | Jun 98 – Nov 98 | Jun 99 – Nov 99 | Actual Change | % Change |
| Daily Mail | 2,349,212 | 2,376,555 | 27,343 | 1.2 |
| Express | 1,128,010 | 1,073,154 | -54,856 | -4.9 |
| Mail On Sunday | 2,298,605 | 2,308,187 | 9,582 | 0.4 |
| Sunday Express | 1,036,187 | 988,034 | -48,153 | -4.6 |
| Total | 6,812,014 | 6,745,930 | -66,084 | -1.0 |
Popular Market
Sales in national tabloids fell in a year on year analysis; circulation for the sector was down by over 364,000. The Sunday People and the Daily Star saw the worst losses; only the Racing Post reported an increase in its sales during this period.
| Popular Market Jun-Nov ’99 ABC YoY Comparisons | ||||
| Title | Jun 98 – Nov 98 | Jun 99 – Nov 99 | Actual Change | % Change |
| Daily Record | 676,732 | 638,095 | -38,637 | -5.7 |
| Daily Star | 561,059 | 525,448 | -35,611 | -6.3 |
| Mirror | 2,355,832 | 2,335,733 | -20,099 | -0.9 |
| News Of The World | 4,241,408 | 4,097,148 | -144,260 | -3.4 |
| Racing Post | 74,546 | 76,421 | 1,875 | 2.5 |
| Sport First | n/a | 83,409 | n/a | n/a |
| Sun | 3,698,855 | 3,637,158 | -61,697 | -1.7 |
| Sunday Mirror | 2,004,090 | 1,987,319 | -16,771 | -0.8 |
| Sunday People | 1,722,635 | 1,589,985 | -132,650 | -7.7 |
| Total | 15,335,157 | 14,970,716 | -364,441 | -2.4 |
Industry News
- Publishers Vie For Place On ABC Council
- Daily Mail Makes £122m Agreed Offer For Bristol United Press
- Planet On Sunday Set To Relaunch
- Associated Offers Newsagents Cash To Convert Readers
- Telegraph To Suspend Sections Research
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