The latest ABC figures reveal that, for the period October 1996 – March 1997, The News of the World was the highest selling newspaper, selling 4,537,641 copies. In the daily market, The Sun remains the most popular title selling 3,962,745 copies. Nevertheless, both these titles saw their circulations fall during this time by between 2 and 3%.
The Independent is still struggling at the bottom of the table, losing 9.95% of its readership during this period and, its sister Sunday paper is in a similar position; The Independent on Sunday saw its ABC fall by 11.91% to 279,053. The Daily Telegraph remains the most popular quality paper, selling 1,117,281 during this period, an increase of 6.99% on the figures recorded for the same period the previous year.
A full Press Round-Up for March will appear on Newsline later this week.
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