National Newspaper NRS Round Up – February 2000

There has been a further increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 3.1% – or 2.2 million readers – for the six month period ending February 2000.

The largest falls came from the Sunday People (down 15.4%), the Independent on Sunday (down 13.7%), the Independent (down 13.5%) and the Financial Times (down 11.2%). Only a few titles showed an increase over the period, most notably the Daily Mail (up 7.9%), the Daily Record (up 3.4%), and the Guardian (up 3.4%).

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