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National Newspaper NRS Round-Up – January 2000
There has been an increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 2.3% – or 1.6 million readers – for the six-month period ending January 2000.
The largest falls during the period came from the Sunday People (down 16.8%) and the Independent (down 11.6%). Significant rises were reported by the Daily Mail (up 10.2%), the Mail on Sunday (up 3.1%), the Daily Telegraph (up 4.9%) and the Sun (up 1.5%).
| National Newspaper NRS Figures – January 2000 | ||||
| Title | Aug 98 – Jan 99 | Aug 99 – Jan 00 | Actual Change | % Change |
| Daily Mail | 5,404,000 | 5,956,000 | 552,000 | 10.2 |
| Daily Record | 1,712,000 | 1,743,000 | 31,000 | 1.8 |
| Daily Star | 1,737,000 | 1,675,000 | -62,000 | -3.6 |
| Daily Telegraph | 2,326,000 | 2,441,000 | 115,000 | 4.9 |
| Express | 2,497,000 | 2,447,000 | -50,000 | -2.0 |
| Financial Times | 623,000 | 586,000 | -37,000 | -5.9 |
| Guardian | 1,149,000 | 1,093,000 | -56,000 | -4.9 |
| Independent | 628,000 | 555,000 | -73,000 | -11.6 |
| Independent On Sunday | 779,000 | 725,000 | -54,000 | -6.9 |
| Mail On Sunday | 6,002,000 | 6,188,000 | 186,000 | 3.1 |
| Mirror | 6,369,000 | 5,843,000 | -526,000 | -8.3 |
| News Of The World | 10,841,000 | 10,392,000 | -449,000 | -4.1 |
| Observer | 1,198,000 | 1,093,000 | -105,000 | -8.8 |
| Sun | 9,334,000 | 9,475,000 | 141,000 | 1.5 |
| Sunday Express | 2,511,000 | 2,369,000 | -142,000 | -5.7 |
| Sunday Mirror | 6,267,000 | 5,945,000 | -322,000 | -5.1 |
| Sunday People | 4,233,000 | 3,523,000 | -710,000 | -16.8 |
| Sunday Telegraph | 2,108,000 | 2,121,000 | 13,000 | 0.6 |
| Sunday Times | 3,263,000 | 3,290,000 | 27,000 | 0.8 |
| Times | 1,835,000 | 1,738,000 | -97,000 | -5.3 |
| Total | 70,816,000 | 69,198,000 | -1,618,000 | -2.3 |
Subscribers can access the Press database by selecting “Press” from the drop-down box at the top of this page.