National Newspaper NRS Round-Up – July 2001
The NRS National Newspaper figures for the six month period to July 2001 show a year on year drop for the sector of 2.5%, with over half of all titles losing readers year on year.
Worst affected was the Daily Express, which saw a 16.8% loss year on year, dipping below the 2m mark to 1.97m. Broadsheet the Independent on Sunday was also hit, with a 14.8% year on year loss which translates as 112,000 readers. Fellow Sunday title, the tabloid Sunday People also took a severe hit to its readership, dropping 14.1% year on year to 3.1m.
At the other end of the scale the Independent did better than its Sunday counterpart, with a 6.8% increase in readership, while the Daily Star saw a 6.4% boost in a year on year analysis. However, the Observer was the best performer during this period, seeing a 9% increase to 1.1m, consolidating its position above the 1m readers mark.
| National Newspaper NRS Figures – July 2001 | ||||
| Title | Feb 00 – Jul 00 | Feb 01 – Jul 01 | Actual Change | % Change |
| Daily Express | 2,368,000 | 1,970,000 | -398,000 | -16.8 |
| Daily Mail | 5,588,000 | 5,757,000 | 169,000 | 3.0 |
| Daily Record | 1,746,000 | 1,535,000 | -211,000 | -12.1 |
| Daily Star | 1,483,000 | 1,578,000 | 95,000 | 6.4 |
| Daily Telegraph | 2,299,000 | 2,221,000 | -78,000 | -3.4 |
| Financial Times | 676,000 | 619,000 | -57,000 | -8.4 |
| Guardian | 1,110,000 | 1,090,000 | -20,000 | -1.8 |
| Independent | 618,000 | 660,000 | 42,000 | 6.8 |
| Independent On Sunday | 759,000 | 647,000 | -112,000 | -14.8 |
| Mail On Sunday | 6,090,000 | 5,854,000 | -236,000 | -3.9 |
| Mirror | 5,775,000 | 5,866,000 | 91,000 | 1.6 |
| News Of The World | 9,984,000 | 10,191,000 | 207,000 | 2.1 |
| Observer | 1,044,000 | 1,138,000 | 94,000 | 9.0 |
| Sun | 9,670,000 | 9,428,000 | -242,000 | -2.5 |
| Sunday Express | 2,354,000 | 2,184,000 | -170,000 | -7.2 |
| Sunday Mirror | 5,863,000 | 5,692,000 | -171,000 | -2.9 |
| Sunday People | 3,681,000 | 3,161,000 | -520,000 | -14.1 |
| Sunday Telegraph | 2,023,000 | 2,020,000 | -3,000 | -0.1 |
| Sunday Times | 3,227,000 | 3,055,000 | -172,000 | -5.3 |
| Times | 1,631,000 | 1,643,000 | 12,000 | 0.7 |
| Total | 67,989,000 | 66,309,000 | -1,680,000 | -2.5 |
