National Newspaper NRS Round-Up – March 1999

The latest national newspaper readership figures, released by the NRS yesterday, show that most of the national market is experiencing a decline in readership. The popular Sundays are suffering substantially with the News Of The World dropping 466,000 readers (4.0%) year on year. The Sunday People fell by 454,000 (9.5%) between the period October 1998-March 1999 and the same period the year before.

The Independent lost 20.7% of its readers; the Guardian fell by 130,000 readers. The Financial Times and the Daily Mail continue to charge ahead, with both papers boosting their readership by over 11% year on year. The Mail gained a massive 557,000 readers in this time; its rival, the Express, continues to slump, down by 75,000 in this audit.

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