National Newspaper Readership By Postcode By End Of Year

JICREG, the Joint Industry Committee for Regional Press Research, announced at its Annual General Meeting that it is working with National Readership Surveys, (NRS) to model national newspaper readership figures down to postcode sector level.

This will allow analysis of national schedules within any area and coverage of combined national and regional press campaigns. The Newspaper Society hope to have the data available by the end of 1995.