The release of April ABCs today for the national newspapers shows that Associated’s titles have had another successful month. The Daily Mail’s monthly circulation was up by 248,000 copies on last year(13.7%); the Mail on Sunday was up by 170,000(8.7%).
Overall circulations were down on last April, however, by 273,000 copies.
Survey : ABC Total
Apr-95
Apr-96
%Ch
Actual Ch
Daily Mail
1,813,645
2,061,803
13.68
248,158
Mail On Sunday
1,949,267
2,118,799
8.69
169,532
Sunday Times
1,238,731
1,291,386
4.25
52,655
Times
630,277
654,213
3.79
23,936
Daily Star
732,397
741,946
1.3
9,549
Observer
455,268
457,775
0.55
2,507
Financial Times
290,954
292,296
0.46
1,342
Evening Standard (London)
448,203
449,613
0.31
1,410
People
2,063,908
2,066,809
0.14
2,901
Guardian
397,139
394,000
-0.79
-3,139
Daily Mirror
2,488,807
2,461,708
-1.08
-27,099
Sun
4,085,828
4,023,127
-1.53
-62,701
Daily Telegraph
1,064,229
1,033,566
-2.88
-30,663
Daily Express
1,287,400
1,243,017
-3.44
-44,383
News Of The World
4,744,335
4,546,298
-4.17
-198,037
Independent
291,369
276,029
-5.26
-15,340
Sunday Mirror
2,536,707
2,402,663
-5.28
-134,044
Sunday Telegraph
706,300
651,462
-7.76
-54,838
Independent On Sunday
334,242
301,564
-9.77
-32,678
Sunday Express
1,395,504
1,253,933
-10.14
-141,571
Sunday Sport
300,135
259,375
-13.58
-40,760
Total
29,254,645
28,981,382
-0.93
-273,263
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