National Newspapers NRS – February
NRS figures for September 1996 to February 1997 show that The Sunday Telegraph has seen the largest increase year-on-year, with readership growing 17.22% to 2,192,000.
Sept ’96 – Feb ’97 NRS Readership Comparisons
| Title | Sep 95 – Feb 96 | Sep 96 – Feb 97 | Actual Change | % Change |
|---|---|---|---|---|
| Sunday Telegraph | 1,870,000 | 2,192,000 | 322,000 | 17.22 |
| Times | 1,637,000 | 1,911,000 | 274,000 | 16.74 |
| Daily Telegraph | 2,494,000 | 2,711,000 | 217,000 | 8.7 |
| Daily Mail | 4,838,000 | 5,216,000 | 378,000 | 7.81 |
| Daily Telegraph – Magazine | 2,787,000 | 2,995,000 | 208,000 | 7.46 |
| Daily Star | 2,102,000 | 2,203,000 | 101,000 | 4.8 |
| Independent | 763,000 | 783,000 | 20,000 | 2.62 |
| Mail On Sunday | 6,044,000 | 6,189,000 | 145,000 | 2.4 |
| Sunday Sport | 893,000 | 908,000 | 15,000 | 1.68 |
| Sunday Times | 3,734,000 | 3,736,000 | 2,000 | 0.05 |
| Mail On Sunday – You | 5,916,000 | 5,853,000 | -63,000 | -1.06 |
| Sunday Times – Magazine | 3,561,000 | 3,522,000 | -39,000 | -1.1 |
| Sun | 10,322,000 | 10,178,000 | -144,000 | -1.4 |
| People – Yes Magazine | 5,154,000 | 5,059,000 | -95,000 | -1.84 |
| People | 5,345,000 | 5,245,000 | -100,000 | -1.87 |
| Evening Standard (London) | 1,131,000 | 1,107,000 | -24,000 | -2.12 |
| News Of The World | 12,128,000 | 11,756,000 | -372,000 | -3.07 |
| Mirror | 6,519,000 | 6,247,000 | -272,000 | -4.17 |
| Sunday Mirror | 7,431,000 | 7,101,000 | -330,000 | -4.44 |
| Mirror And Daily Record | 8,389,000 | 7,976,000 | -413,000 | -4.92 |
| News Of The World – Sunday | 11,815,000 | 11,193,000 | -622,000 | -5.26 |
| Guardian | 1,273,000 | 1,192,000 | -81,000 | -6.36 |
| Sunday Mirror – Personal | 7,084,000 | 6,588,000 | -496,000 | -7 |
| Independent – Magazine | 951,000 | 869,000 | -82,000 | -8.62 |
| Independent On Sunday | 942,000 | 836,000 | -106,000 | -11.25 |
| Observer | 1,381,000 | 1,200,000 | -181,000 | -13.11 |
| Express | 3,076,000 | 2,624,000 | -452,000 | -14.69 |
| Financial Times | 700,000 | 520,000 | -180,000 | -25.71 |
In the Sunday market, the News of The World scored the highest readership during this period, despite seeing its readership fall by 3.07% to 11,756,000. The Independent On Sunday is still struggling at the bottom of the scale, losing 11.25% of its readership and registering only 836,000 readers. However, The Observer recorded the biggest fall in this sector seeing its readership fall to 1,200,000; losing 13.11% of its readers year-on-year.
The Telegraph has done well during this period; The Daily Telegraph has recorded the highest readership in the daily quality sector. The paper had 2,711,000 readers in the six months from September 1996, representing an increase of 8.7%, though The Times saw the greatest percentage change in this group, rising 16.74% to 1,911,000 readers year-on-year. The Independent also recorded a rise in readership year-on-year, rising 2.62% to 20,000.
Sept ’96 – Feb ’97 Daily Quality Market, NRS Readership Comparisons
| Title | Sep 96 – Feb 97 | Actual Change | % Change |
|---|---|---|---|
| Times | 1,911,000 | 274,000 | 16.74 |
| Daily Telegraph | 2,711,000 | 217,000 | 8.7 |
| Independent | 783,000 | 20,000 | 2.62 |
| Guardian | 1,192,000 | -81,000 | -6.36 |
| Financial Times | 520,000 | -180,000 | -25.71 |
In the tabloid market, The Sun is still the favourite title, recording 10,178,000 readers in this period, however the paper still lost 1.4% of its readers year-on-year. The Daily Mail saw the biggest increase in readers, rising 7.81% to 5,216,000. The Express saw the biggest fall, losing 14.69% of its readers year-on-year.
Sept ’96 – Feb ’97 Daily Tabloid Market, NRS Readership Comparisons
| Title | Sep 95 – Feb 96 | Sep 96 – Feb 97 | Actual Change | % Change |
|---|---|---|---|---|
| Daily Mail | 4,838,000 | 5,216,000 | 378,000 | 7.81 |
| Daily Star | 2,102,000 | 2,203,000 | 101,000 | 4.8 |
| Sun | 10,322,000 | 10,178,000 | -144,000 | -1.4 |
| Mirror | 6,519,000 | 6,247,000 | -272,000 | -4.17 |
| Mirror And Daily Record | 8,389,000 | 7,976,000 | -413,000 | -4.92 |
| Express | 3,076,000 | 2,624,000 | -452,000 | -14.69 |
The latest NRS and ABC data can be accessed in Press Planner by clicking here and choosing Press.