National Readership Survey appoints comScore to NRS PADD

The National Readership Survey has today announced the appointment of comScore as the online audience measurement provider for its print and digital data product, NRS PADD.

The first data will be provided by comScore ready for the March 20 publication with the change supporting the earlier decision taken by UKOM to appoint the company as its digital partner.

NRS print readership estimates will continue to be collected by Ipsos MORI while RSMB will remain responsible for the fusion of the two data sources.

“It’s very important for us to respond quickly to our clients’ requirements and the ever changing nature of digital measurement,” said Mike Ironside, chief executive of NRS.

“The appointment of comScore is a perfect example of this scenario. We’re looking forward to working with comScore to produce reports that continue to be the benchmark for digital audience measurement across the newspaper and magazine industry.”

Douglas McArthur, chairman of UKOM added: “The multi-platform PADD data that NRS will be releasing through its new relationship with comScore will powerfully complement the multi-platform digital data that UKOM will be releasing in 2013 through comScore – and UKOM looks forward to deepening the relationship with NRS.”