NatMag & Hachette Filipacchi rebrand as Hearst Magazines UK

National Magazine Company, Hearst Corporation’s main UK business, and Hachette Filipacchi have been rebranded as Hearst Magazines UK.

With the acquisition of Hachette Filipacchi, Hearst Magazines UK has the UK publishing rights to ELLE and ELLE Decoration, along with Psychologies; and the ownership of Red, All About Soap, Inside Soap, Digital Spy and Sugarscape.

The combined business, comprising 26 magazines, 22 digital assets and other branded properties, will enable Hearst Magazines UK to reach more than 16 million adults in print and 20 million monthly unique users online.

According to the publisher, “the new company provides clients with an integrated service, and offers them effective engagement with consumers through its expanded portfolio of print, digital and other branded properties”.

This UK deal forms part of Hearst Corporation’s acquisition of Lagardère’s international press and magazine business, which includes nearly 100 titles, 50 websites and numerous mobile and tablet applications in 14 markets including the US, Russia, Ukraine, Italy, Spain, UK, Japan, The Netherlands, Hong Kong, Mexico, Taiwan, Canada, Germany and China (which will close later this year).

Arnaud de Puyfontaine, chief executive of Hearst Magazines UK and executive vice president of Hearst Magazines International said: “This move consolidates our status as a leading UK media owner. NatMag and Hachette Filipacchi have built a stable of world-class brands,and this combined portfolio gives us a unique opportunity to develop and expand our commercial potential. We very much look forward to working with our new colleagues on this exciting venture.”