NatMags’ Men’s Fitness Mag Becomes ZM

National Magazine Company’s new men’s fitness title, Zest For Men, has been rechristened ZM and will launch on 19 October.

The magazine was inspired by the success of Zest which is aimed at ABC1 women aged 25-34. ZM will cover the same health and fitness issues as its counterpart, aiming at men who are concerned with their health but who are not fanatics. NatMags’ managing director, Terry Mansfield, says the company will draw on the experience gained through researching and publishing Zest along with the knowledge of the men’s market acquired through publishing Esquire.

Paul Colbert has been appointed as editor of the title.

National Magazine Company: 0171 439 5000