NBC outperforms with its Olympic coverage

NBC outperformed its own predictions for its Olympic coverage, despite criticisms during the past two weeks.

In the first 10 days of the Games, NBC average 33.6 million viewers in prime time, which is the most for any non-US summer Olympics in 36 years.

Before the opening ceremony, NBC reported that it had surpassed $1 billion in ad sales (up from $850 million from the Bejing Games) – and clients are thought to be happy with the results, including Chobani, General Electric and Coca-Cola.

NBC’s ‘TV Everywhere’ offering, which enabled viewers with cable, satellite or telco monthly TV packages to see Olympic content online for free, was accessed via 7.6 million devices. NBC also reported that visitors spent more than 27 minutes per visit on the site, while total video streams reached at 102 million.